Plan Faster • Easier • Better
GreatnessBegins with a Plan
For Plnify’s rebranding we chose to depart from rigid concepts associated with angular fonts and uppercase letters present in previous logo, that while conveying masculine authority and seriousness, no longer communicate the evolution of the product nor its intended market positioning.
Every detail has been meticulously analyzed and their incorporation in the final design constitutes a deliberate approach to portray not only the brand’s core values but that of its community of users.
Perceptual characteristics:
San Serif
Lowercase
Medium weight
Curved forms
*All of these choices communicate readability via screens or digital mediums, innovation and inclusiveness.
Direct psychological associations:
– Flowing data
– Speed
– Ease of use
– Engaging
– Friendly
– Technological
– Modern
– Relevant
– Collaborative
– Dynamic
