Labels are sometimes the first introduction to a new customer, so the design is crucial.
Client: Belleaf Hair Care Products
What is Belleaf:
Belleaf hair care is the newest natural, organic, vegan products to help restore damage hair. These products have been create it with all the secret ingredients to help obtain a healthier, shinier, richer look.
Client: Belleaf Hair Care Products
What is Belleaf:
Belleaf hair care is the newest natural, organic, vegan products to help restore damage hair. These products have been create it with all the secret ingredients to help obtain a healthier, shinier, richer look.
Challenge
Belleaf’s original generic package and label design, while functional at the beta stage of the brand’s production due to lower ink requirements, it wasn’t sufficiently appealing for a consumer facing brand in today’s market.
Outcome
A FRESH LOOK
After an initial iteration, Belleaf Hair Care Products received an updated color palette and packaging for their formal launch into the market. The redesign was strategically executed to closer reflect the nature of the ingredients, and the tropical origins of the brand.
We came up with a plan that kept their original logo but incorporated bold tweaks to their visual identity and packaging design. This way, we reimagined their brand recognition while refining the overall messaging.
New Label
REDESIGN
Monkey Pig meticulously studied the existing haircare market and how Belleaf’s brand would stand out. Our team focused on developing color palettes that resonate with a young female demographic, the flirty and feminine gal that wants to look her best while conscious of all-natural ingredients.
A total of 6 new labels were created to match the fresh, vibrant and luxurious individual hair masks:
COCO LOCO, AZUCA, KOKETA, BLOOM, ZUAVE and BOMBA
Ecommerce
WEBDESIGN
Inspired by the bold and flirty aesthetics of the new packaging design, we created a website that carries this fresh new messaging into an interactive space. The new colors, incorporated from the product labels, were balanced with white spaces and foliage imagery to create a clean and naturally exotic shopping experience that make it easy for customers to browse and shop the hair care line.
After careful study of the brand’s needs, we moved with Shopify as the e-commerce platform of choice as it is Belleaf’s goal to continue growing in the coming years. The client requested the site’s functionality to be flexible and user-friendly enough to be able to update themselves, but also scalable to accommodate for traffic in the near future. The end result feels modern and aesthetically pleasant with rich visuals, emphasizing a brand designed to stand out.
